Marking a company anniversary

An anniversary is the one event where the company itself is the subject. Guests come to mark a shared history, so the evening should tell a story: where the company began, what it has been through and where it is going.

Tell the story through people

Long company videos rarely land. Short stories from long-serving staff, a founder's memory or a customer's thanks often move people far more. Collect these early, because they take time to gather.

Choose a setting that fits the message

A resort ballroom suits a grand celebration. A more informal venue suits a company that prides itself on being down to earth. The venue should match the story you want to tell.

Plan the key moment

Most anniversary evenings build to one moment: a toast, a reveal or a thank-you from the leadership team. Rehearse it, and make sure the lighting, sound and timing support it.

The notes on storytelling at a company anniversary share practical ways to gather and present your company's history.